I would like
to take credit for everything erudite and write wonderful stuff, but alas, not going
to happen. I wish I could write better, but in order to make up for it a bit, I
will publish the writings of others that I think fulfills a purpose on this
blog. I try to give proper credit.
One of the
most frequently repeated reasons for asking me to help you with buying a
business, or entering into a Search process, is that you are tired of working
your butt off making money for somebody else. Why not do it for yourself?
Here is a guy
who wrote a resume but was an entrepreneur. Listen and learn, grasshopper...
This was posted April 9, 2012 by Marc Cendella, CEO and founder of “The
Ladders.”
Before he was famous, before he
painted the Mona Lisa and the Last Supper, before he invented the helicopter,
before he drew the most famous image of man, before he was all of these things,
Leonardo da Vinci was an armorer, a weapons guy, a maker of things that go
"boom".
And, like you, he had to put
together a resume to get his next gig. So in 1482, at the age of 30, he wrote
out a letter and a list of his capabilities and sent it off to Ludovico il
Moro, Duke of Milan.
Here at TheLadders, we like to
celebrate Leonardo's birthday — coming up next Sunday, April 15th — by sharing
his wonderful resume with you. You can click on the image below to see the
full-size version.
The translation of this letter
is quite remarkable:
"Most Illustrious
Lord, Having now sufficiently considered the specimens of all those who
proclaim themselves skilled contrivers of instruments of war, and that the
invention and operation of the said instruments are nothing different from
those in common use: I shall endeavor, without prejudice to any one else, to
explain myself to your Excellency, showing your Lordship my secret, and then
offering them to your best pleasure and approbation to work with effect at
opportune moments on all those things which, in part, shall be briefly noted
below.
1. I have a sort of
extremely light and strong bridges, adapted to be most easily carried, and with
them you may pursue, and at any time flee from the enemy; and others, secure
and indestructible by fire and battle, easy and convenient to lift and place.
Also methods of burning and destroying those of the enemy.
2. I know how, when a
place is besieged, to take the water out of the trenches, and make endless
variety of bridges, and covered ways and ladders, and other machines pertaining
to such expeditions.
3. If, by reason of the
height of the banks, or the strength of the place and its position, it is
impossible, when besieging a place, to avail oneself of the plan of
bombardment, I have methods for destroying every rock or other fortress, even
if it were founded on a rock, etc.
4. Again, I have kinds of
mortars; most convenient and easy to carry; and with these I can fling small
stones almost resembling a storm; and with the smoke of these cause great
terror to the enemy, to his great detriment and confusion.
5. And if the fight
should be at sea I have kinds of many machines most efficient for offense and
defense; and vessels which will resist the attack of the largest guns and
powder and fumes.
6. I have means by secret
and tortuous mines and ways, made without noise, to reach a designated spot,
even if it were needed to pass under a trench or a river.
7. I will make covered
chariots, safe and unattackable, which, entering among the enemy with their
artillery, there is no body of men so great but they would break them. And
behind these, infantry could follow quite unhurt and without any hindrance.
8. In case of need I will
make big guns, mortars, and light ordnance of fine and useful forms, out of the
common type.
9. Where the operation of
bombardment might fail, I would contrive catapults, mangonels, trabocchi, and
other machines of marvellous efficacy and not in common use. And in short,
according to the variety of cases, I can contrive various and endless means of
offense and defense.
10. In times of peace I
believe I can give perfect satisfaction and to the equal of any other in
architecture and the composition of buildings public and private; and in
guiding water from one place to another.
11. I can carry out
sculpture in marble, bronze, or clay, and also I can do in painting whatever
may be done, as well as any other, be he who he may.
Again, the bronze horse
may be taken in hand, which is to be to the immortal glory and eternal honor of
the prince your father of happy memory, and of the illustrious house of Sforza.
And if any of the
above-named things seem to anyone to be impossible or not feasible, I am most
ready to make the experiment in your park, or in whatever place may please your
Excellency — to whom I comment myself with the utmost humility, etc."
What
a fantastic piece of personal marketing! There's none of his famous
backwards-mirror writing here — this letter was intended to be read and to
persuade.
I'm
a hopeless pedantic, so here's what I think we can learn from Leonardo's
resume:
You'll
notice he doesn't recite past achievements. He doesn't mention the painting of
the altarpiece for the Chapel of St Bernard; he doesn't provide a laundry list
of past bombs he's built; he doesn't cite his prior employment in artist Andrea
di Cione's studio.
No,
he does none of these things, because those would be about his
achievements, not the Duke's needs.
Instead,
he sells his prospective employer on what Leonardo can do for him.
Now
imagine being the Duke of Milan and receiving this magnificent letter from the
young prodigy of Florence. The specific descriptives paint a vivid picture of
siege engines and bombardments and mortars and trench-draining and bridges to
defeat the enemy. You can imagine the scenes that ran through the Duke's head
as he held this letter in his hands and read through Leonardo da Vinci's bold
statements of capabilities.
What
Renaissance Duke wouldn't want "kinds of mortars; most convenient and easy
to carry; [that] can fling small stones almost resembling a storm"? Sounds
pretty enticing.
And
that's exactly what your resume needs to do, too. Not the laundry list /
standard bio that talks about you, but the marketing piece that talks about the
benefits to your future employer and how you fit into his or her needs and
desires.
So
it turns out that even on his 560th birthday, this remarkable fellow Leonardo
da Vinci is teaching us about the future. What a genius…
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